A Life Cycle Segmentation Approach to Marketing Financial Products and Services

IF 7.4 2区管理学 Q1 MANAGEMENT

Service Industries Journal Pub Date : 1999-07-01 DOI:10.1080/02642069900000031

R. Javalgi, P. Dion

引用次数: 33

Abstract

State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry. This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needdwants of their customers.

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金融产品和服务营销的生命周期细分方法

最先进的市场细分正在成为金融服务业持续发展的重要战略工具。这篇文章，专注于生命周期细分方法，表明金融选择标准和金融服务的重要性随着消费者通过生命周期阶段的有序进展而变化。因此，研究结果表明，金融服务行业的营销人员应该采用基于生命周期营销的系统，以更充分地满足客户的需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Service Industries Journal MANAGEMENT-

CiteScore

19.00

自引率

18.10%

发文量

期刊介绍： The mission of The Service Industries Journal is to enhance our understanding of the services sector, service firms, and the efficient management of these entities. Pioneering the field since 1981, we stand as the world's inaugural academic, peer-reviewed journal dedicated to the services sector and service management. Over the years, we have earned a prestigious international reputation for delivering high-quality content and insights. We enthusiastically invite submissions from researchers worldwide whose studies are grounded in social sciences such as sociology, psychology, economics, law, and politics.