Business performance in the UK hotel sector - does it pay to be market oriented?

IF 7.4 2区管理学 Q1 MANAGEMENT

Service Industries Journal Pub Date : 1999-01-01 DOI:10.1080/02642069900000029

A. Sargeant, Mahadzirah Mohamad

引用次数: 99

Abstract

This article reports the findings ofa postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty five per cent of hotels remain sales oriented, although no adverse effects on performance would yet appear to be evident. This study found no link between the degree o f market orientation attained and the performance o f the business as measured by profitability and turnover.

查看原文本刊更多论文

英国酒店业的经营业绩——以市场为导向是否值得?

本文报告了对英国200家最大的酒店集团进行邮政调查的结果。结果清楚地表明，许多组织尚未实现市场导向，并且经常缺乏对竞争对手的关注。35%的酒店仍然以销售为导向，尽管对业绩没有明显的不利影响。本研究发现，以盈利能力和营业额衡量的市场导向程度与企业绩效之间没有联系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Service Industries Journal MANAGEMENT-

CiteScore

19.00

自引率

18.10%

发文量

期刊介绍： The mission of The Service Industries Journal is to enhance our understanding of the services sector, service firms, and the efficient management of these entities. Pioneering the field since 1981, we stand as the world's inaugural academic, peer-reviewed journal dedicated to the services sector and service management. Over the years, we have earned a prestigious international reputation for delivering high-quality content and insights. We enthusiastically invite submissions from researchers worldwide whose studies are grounded in social sciences such as sociology, psychology, economics, law, and politics.