Value co-creation via information and communications technology

IF 7.4 2区 管理学 Q1 MANAGEMENT
A. I. Polo Peña, D. M. Frías jamilena, M. Á. Rodríguez molina
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引用次数: 9

Abstract

The aims of the present work centre on determining whether co-created value constitutes a competitive advantage for firms, and whether it is capable of influencing consumer behaviour. Applying the service-dominant logic perspective, the work examines the firm's capabilities in the context of its business-to-customer (B2C) interactions, focusing on information and communications technology (ICT) as a particular driver of value co-creation. Taking this B2C perspective, ICT is measured, from the firm's point of view, and customer perceptions are analysed, using the variables ‘value co-creation’, ‘perceived value’ and ‘loyalty’. The sample consists of 100 service firms and 572 of their customers. The findings indicate that ICT capabilities have a direct effect on value co-creation, as does value co-creation on perceived value and loyalty.
通过信息和通信技术共同创造价值
本工作的目的是确定共同创造的价值是否构成公司的竞争优势,以及它是否能够影响消费者的行为。运用以服务为主导的逻辑视角,本研究考察了公司在企业对客户(B2C)互动背景下的能力,重点关注信息和通信技术(ICT)作为价值共同创造的特殊驱动因素。从B2C的角度来看,从公司的角度来衡量ICT,并使用变量“价值共同创造”、“感知价值”和“忠诚度”来分析客户感知。样本包括100家服务公司和572名客户。研究结果表明,ICT能力对价值共同创造有直接影响,价值共同创造对感知价值和忠诚度也有直接影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
19.00
自引率
18.10%
发文量
49
期刊介绍: The mission of The Service Industries Journal is to enhance our understanding of the services sector, service firms, and the efficient management of these entities. Pioneering the field since 1981, we stand as the world's inaugural academic, peer-reviewed journal dedicated to the services sector and service management. Over the years, we have earned a prestigious international reputation for delivering high-quality content and insights. We enthusiastically invite submissions from researchers worldwide whose studies are grounded in social sciences such as sociology, psychology, economics, law, and politics.
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