{"title":"The Sweet Spot","authors":"Nick Joyce, Jake Harwood, Sheila Springer","doi":"10.1027/1864-1105/a000258","DOIUrl":null,"url":null,"abstract":"Abstract. Young adults were exposed to experimentally manipulated stereotypical, counterstereotypical, or extremely counterstereotypical media depictions of an older adult driving. Perceptions of exemplar typicality and beliefs about older adults’ driving ability were assessed. The results support a curvilinear model in which there is a point, or “sweet spot,” where exemplars are perceived as typical enough of their group to be seen as cognitively related and relevant to perceptions of the group, but still atypical enough to change perceptions and beliefs. We discuss implications of these findings for group-related cognitions, subtyping, and media depictions of older adults.","PeriodicalId":46730,"journal":{"name":"Journal of Media Psychology-Theories Methods and Applications","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Psychology-Theories Methods and Applications","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1027/1864-1105/a000258","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract. Young adults were exposed to experimentally manipulated stereotypical, counterstereotypical, or extremely counterstereotypical media depictions of an older adult driving. Perceptions of exemplar typicality and beliefs about older adults’ driving ability were assessed. The results support a curvilinear model in which there is a point, or “sweet spot,” where exemplars are perceived as typical enough of their group to be seen as cognitively related and relevant to perceptions of the group, but still atypical enough to change perceptions and beliefs. We discuss implications of these findings for group-related cognitions, subtyping, and media depictions of older adults.
期刊介绍:
Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.