Financial Services

IF 1.3 2区历史学 Q3 BUSINESS

Business History Review Pub Date : 2022-02-01 DOI:10.1017/S0007680500081952

Rick Miller

引用次数: 56

Abstract

study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries. The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen as a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.

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金融服务

Econsultancy研究报告。然而，与绝大多数相比，同一项研究发现，只有7%的金融服务品牌将创造高质量的内容作为营销的首要任务，而其他行业的这一比例为15%。数字渠道以及与之相关的搜索引擎优化，正迅速成为传统上被视为保守行业的营销努力的核心。关于优质内容优先级的低数字乍一看可能令人沮丧，但它们说明了金融服务品牌目前存在的明显SEO机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business History Review Multiple-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： The Business History Review is a quarterly publication of original research by historians, economists, sociologists, and scholars of business administration. BHR"s ongoing mission, from its 1926 inception as the Bulletin of the Business Historical Society, is to encourage and aid the study of the evolution of business in all periods and all countries. The Business History Review is published in the spring, summer, autumn, and winter by Harvard Business School and is printed at The Sheridan Press in Pennsylvania.