Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)

IF 3.6 2区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

European Sport Management Quarterly Pub Date : 2023-10-08 DOI:10.1080/16184742.2023.2264316

Lars Brand, Pascal Stegmann, Tim Ströbel

引用次数: 0

Abstract

Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...

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反思体育品牌管理:迈向一体化体育品牌生态系统(ISBE)

目前的研究越来越多地采用多因素主导的逻辑，并将运动品牌置于生态系统中。然而，多因素主导的逻辑还没有在一个整体的概念中被捕获……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Sport Management Quarterly HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.80

自引率

11.80%

发文量