Market-shaping: navigating multiple theoretical perspectives

Q1 Business, Management and Accounting

AMS Review Pub Date : 2021-10-27 DOI:10.1007/s13162-021-00209-9

Suvi Nenonen, Kaj Storbacka

引用次数: 11

Abstract

There is an increasing managerial and scholarly interest in the agential efforts of firms, consumers, public actors, and various collectives to influence market formation and transformation. Determining the essence of market-shaping requires an understanding of who is engaged in the shaping, what is being shaped, and how the shaping efforts are performed. To support making more informed choices about which theories to use when examining this phenomenon, we provide an overview of seven theoretical perspectives, illuminating their conceptual underpinnings and relative strengths. Building on this, we discuss how these perspectives can be used to examine market-shaping, highlighting its typical variations. The paper concludes by a call for greater explicitness, compatibility and parsimony when choosing theoretical perspectives for market-shaping research, and by identifying avenues for further research.

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市场塑造:驾驭多重理论视角

管理层和学术界对企业、消费者、公共行为者和各种集体为影响市场形成和转型所做的代理努力越来越感兴趣。确定市场塑造的本质需要了解谁参与了塑造，正在塑造什么，以及如何进行塑造。为了支持在研究这一现象时对使用哪些理论做出更明智的选择，我们提供了七个理论视角的概述，阐明了它们的概念基础和相对优势。在此基础上，我们讨论了如何使用这些视角来审视市场塑造，强调其典型的变化。文章最后呼吁，在选择市场塑造研究的理论视角时，要更加明确、兼容和简约，并确定进一步研究的途径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AMS Review Business, Management and Accounting-Marketing

CiteScore

14.60

自引率

0.00%

发文量

期刊介绍： The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.