{"title":"The methodologies of the marketing literature: mechanics, uses and craft","authors":"Terry Clark, Thomas Martin Key","doi":"10.1007/s13162-021-00210-2","DOIUrl":null,"url":null,"abstract":"<div><p>Of the three scholastic modes with which to develop ideas and create knowledge in research: logic, empirics, and the <i>literature</i>, the latter is perhaps one of the least understood and studied. This paper is a first-of-its-kind delve into what the literature is, how it is used, and its impact as a foundation for theory and conceptual work in the discipline of marketing. We create a novel approach that provides a framework to understand the way literature functions in the research process and expose the hidden mechanics of how it creates and ties together various forms of meaning through what we call, citation-based reasoning. It is through this lens that we conclude with insights for how a deeper understanding of the literature can stoke continued impact in the marketing discipline, especially for theory building and conceptual development.</p></div>","PeriodicalId":7786,"journal":{"name":"AMS Review","volume":"11 3-4","pages":"416 - 431"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s13162-021-00210-2.pdf","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"AMS Review","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s13162-021-00210-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 4
Abstract
Of the three scholastic modes with which to develop ideas and create knowledge in research: logic, empirics, and the literature, the latter is perhaps one of the least understood and studied. This paper is a first-of-its-kind delve into what the literature is, how it is used, and its impact as a foundation for theory and conceptual work in the discipline of marketing. We create a novel approach that provides a framework to understand the way literature functions in the research process and expose the hidden mechanics of how it creates and ties together various forms of meaning through what we call, citation-based reasoning. It is through this lens that we conclude with insights for how a deeper understanding of the literature can stoke continued impact in the marketing discipline, especially for theory building and conceptual development.
AMS ReviewBusiness, Management and Accounting-Marketing
CiteScore
14.60
自引率
0.00%
发文量
17
期刊介绍：
The AMS Review is positioned to be the premier journal in marketing that focuses exclusively on conceptual contributions across all sub-disciplines of marketing. It publishes articles that advance the development of market and marketing theory.The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other social sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative syntheses of research literatures (including quantitative and qualitative meta-analyses) are encouraged, as are paradigm-shifting manuscripts.Manuscripts that focus on purely descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
