Cultural heritage and nation branding – multi stakeholder perspectives from Portugal

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2022-01-26 DOI:10.1080/14766825.2021.2025383

Helena Nobre, A. Sousa

引用次数: 11

Abstract

ABSTRACT This paper aims to explore how cultural heritage knowledge leverage country branding and contribute to developing a competitive identity. More specifically, we try to understand the role of visitor experiences and the community’s engagement in this dynamic process. The study focused on Portugal’s country brand and the Portuguese cultural heritage market. Based on the content analysis of the interview scripts of public decision-makers, museum/site managers, academics, and a tourism entrepreneur, the study offers exploratory findings regarding the roles performed by public entities and other institutions and the means used to attract visitors to heritage sites and encourage the engagement of the different ‘actors’ in cultural heritage experiences. Results indicate that cultural heritage represents a dimension of country identity and a driving factor of the tourism sector for Portugal.

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文化遗产和国家品牌——葡萄牙多方利益相关者视角

摘要本文旨在探讨文化遗产知识如何利用国家品牌，并为发展竞争身份做出贡献。更具体地说，我们试图了解游客体验的作用以及社区在这一动态过程中的参与。研究的重点是葡萄牙的国家品牌和葡萄牙文化遗产市场。基于对公共决策者、博物馆/场地管理者、学者和一位旅游企业家的采访脚本的内容分析，该研究提供了关于公共实体和其他机构所扮演的角色以及吸引游客参观遗产地和鼓励不同“参与者”参与文化遗产体验的手段的探索性发现。研究结果表明，文化遗产是葡萄牙国家认同的一个方面，也是葡萄牙旅游业的一个驱动因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives