Social media coverage of the 32nd Annual conference of the Indian Society of Organ transplantation 2022: Unity in diversity

Abstract

Background: The 32nd edition of the Indian Society of Organ Transplantation's yearly conference was recently hosted in Nagpur, coinciding with the 2nd Mid-term Meeting of the Liver Transplantation Society of India and the 15th Annual International Conference of Network and Alliance of Transplant Coordinators. Aims and Objectives: We are delighted to present our insights and observations on the social media coverage of #ISOT22. Materials and Methods: In order to ensure comprehensive coverage, a specialized social media team was assembled by the ISOT. This team comprised of twenty-five dedicated educators who attended the conference live. Social media coverage was done mainly by live-tweeting, taking faculty interviews, and sharing images of presentation slides. Results: Social media played a crucial role in covering the #ISOT22 event, with Twitter being the most extensively used platform. There were 2.318 million impressions with 2037 conference tweets with the hashtag #ISOT2022Nagpur. Total number of participants on Twitter was 177 and average tweets/hour were three. There were twelve average tweets per participant. Conclusions: The use of social media at 32nd Annual Conference offered several benefits, including the dissemination of presented scientific research and engagement with both physical and virtual attendees.