Factors Influencing Consumer’s Purchase Intention on Beauty Products in Youtube

Q3 Economics, Econometrics and Finance

Journal of Distribution Science Pub Date : 2020-06-01 DOI:10.15722/JDS.18.6.202006.37

Nadia Annisa Rosara, A. Luthfia

引用次数: 13

Abstract

Purpose: This research aims to explain the influence of social media influencer (SMI), electronic word of mouth (EWOM), and perceived quality (PQ) on...

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影响消费者在Youtube上购买美容产品意愿的因素

目的：本研究旨在解释社交媒体影响者（SMI）、电子口碑（EWOM）和感知质量（PQ）对。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Distribution Science Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

16 weeks

期刊介绍： JDS publishes original research analysis and inquiry into issues in distribution. JDS is an international peer-reviewed journal, which is devoted to contemporary issues of distribution, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandizing and supply, marketing and consumer behavior, manufacturing, and wholesale and retail in the world. JDS publishes monthly in both English and Korean. The aim of JDS is to bring together the latest theoretical and empirical distribution research in the world, and the journal welcomes scholarly/research articles from researchers, practitioners, and scholars throughout the world