E-commerce adoption within SME's in Ghana, a tool for growth

Q3 Business, Management and Accounting

International Journal of Electronic Business Pub Date : 2021-01-14 DOI:10.1504/IJEB.2021.10034872

C. Sarfo, Hayeon Song

引用次数: 0

Abstract

Electronic commerce presents small and medium enterprises (SMEs) in developing economies the opportunity to compete on a global stage. With theoretical underpinning of the technology acceptance model (TAM) and technology-organisation-environment (TOE), this study investigated e-commerce adoption among SMEs in Ghana. Managers and owners of SMEs participated in both survey (n = 152) and interview (n = 38). Partial least squares regression analysis indicates that the introduction of point of sale (POS) machines for SMEs will improve offline cashless trading, which must necessarily precede online trading for an effective payment system to exist. An increased internet penetration rate would enable nationwide e-commerce participation rather than the current skewed practice with e-commerce dominance within southern Ghana. For the private investor, there exists a market for logistics services. The Ghana postal service must, however, take the lead to serve as a blueprint as well as a source of data for private investors.

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加纳中小企业采用电子商务，这是一种增长工具

电子商务为发展中经济体的中小企业提供了在全球舞台上竞争的机会。本研究以技术接受模型（TAM）和技术组织环境（TOE）为理论基础，调查了加纳中小企业采用电子商务的情况。中小企业的管理者和所有者参与了调查（n=152）和访谈（n=38）。偏最小二乘回归分析表明，为中小企业引入销售点（POS）机器将改善线下无现金交易，这必须先于在线交易，才能建立有效的支付系统。互联网渗透率的提高将使全国范围内的电子商务参与，而不是目前加纳南部电子商务占主导地位的扭曲做法。对于私人投资者来说，物流服务存在市场。然而，加纳邮政服务必须发挥带头作用，为私人投资者提供蓝图和数据来源。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Business Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.90

自引率

0.00%

发文量

期刊介绍： IJEB is a double-blind refereed and authoritative reference dealing with working and potential e-business models and applications as well as emerging issues of interest to professionals and academics. Topics covered include: Assessing e-business potential, Business portals, e-commerce/business management, Distributed/collaborative product development, E-banking/finance/investment, secured electronic transactions, E-business ethics and strategies, E-delivery/branding/entrepreneurship/services/trade, e-tailing, E-education/learning/government/medicine, Global trade and e-business, Intelligent web services, mobile Internet business, semantic webs, Intellectual property protection, knowledge networks, Multilateral facilitation of e-business, role of intermediaries, New business models/enabling technologies, e-businesses trends, Regulating distortions and cyber frauds, money laundering prevention, Valuating electronic business assets, financing e-business, Virtual businesses, virtualisation and globalisation of services. The objectives of the IJEB are to develop, promote and coordinate the development and practice of electronic business methods. It also aims to help professionals working in the field, business educators and policy-makers to contribute, to disseminate information and to learn from each other|s work. The international dimension is emphasised in order to overcome cultural and national barriers and to meet the needs of accelerating technological change and changes in the global economy.