Breaking the mold

IF 0.5 Q4 COMMUNICATION

Journal of Asian Pacific Communication Pub Date : 2022-03-22 DOI:10.1075/japc.00076.bar

Katharina Barkley, E. Okamoto

引用次数: 0

Abstract

This study investigated the potential effects of CEO gender and ethnicity on crisis communication efforts in Japan. Literature on how Japanese perceive male/female and Japanese/non-Japanese leaders was examined, followed by a discussion of three major mechanisms through which gender and ethnicity can influence audience perceptions: (1) ingroup bias, (2) role congruity considerations, and (3) shifting standards and expectations. A 2 (crisis response) × 2 (CEO gender) × 2 (CEO ethnicity) between-subjects experimental design was employed to assess the impact of CEO gender and ethnicity on audience perceptions of the CEO and the organization in crisis. Results showed no negative effects of deviating from the stereotypical image of a male Japanese CEO. Rather, both being female and non-Japanese positively influenced perceptions of the CEO. However, only the effect of CEO ethnicity was reflected in judgements of organizational reputation.

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本研究调查了CEO性别和种族对日本危机沟通工作的潜在影响。研究了日本人如何看待男性/女性和日本/非日本领导人的文献，然后讨论了性别和种族影响受众看法的三个主要机制：（1）群体内偏见，（2）角色一致性考虑，以及（3）标准和期望的转变。A 2（危机应对） × 2（CEO性别） × 2（CEO种族）受试者之间的实验设计用于评估CEO性别和种族对受众对危机中的CEO和组织的看法的影响。结果显示，偏离日本男性首席执行官的刻板印象并没有产生负面影响。相反，身为女性和非日本人都对CEO的看法产生了积极影响。然而，只有CEO种族的影响才反映在对组织声誉的判断中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Asian Pacific Communication COMMUNICATION-

CiteScore

1.40

自引率

14.30%

发文量

期刊介绍： The journal’s academic orientation is generalist, passionately committed to interdisciplinary approaches to language and communication studies in the Asian Pacific. Thematic issues of previously published issues of JAPC include Cross-Cultural Communications: Literature, Language, Ideas; Sociolinguistics in China; Japan Communication Issues; Mass Media in the Asian Pacific; Comic Art in Asia, Historical Literacy, and Political Roots; Communication Gains through Student Exchanges & Study Abroad; Language Issues in Malaysia; English Language Development in East Asia; The Teachings of Writing in the Pacific Basin; Language and Identity in Asia; The Economics of Language in the Asian Pacific.