Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2018-12-31 DOI:10.1007/978-3-319-24148-7_71

Hilal Özen, Nil Kodaz

引用次数: 25

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功利主义还是享乐主义？网络购物中的跨文化研究

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.