Mixed Evidence for Name Priming Effects as a Measure of Implicit Self-Esteem: A Conceptual Replication of Krause Et Al. (2012)

Abstract

Krause et al. (2012) demonstrated that evaluative responses elicited by self-related primes in an affective priming task have incremental validity over explicit self-esteem in predicting self-serving biases in performance estimations and expectations in an anagram task. We conducted a conceptual replication of their experiment in which we added a behavioral and an affective outcome and presented names instead of faces as self-related primes. A heterogeneous sample (N = 96) was recruited for an online data collection. Name primes produced significantly positive and reliable priming effects, which correlated with explicit self-esteem. However, neither these priming effects nor explicit self-esteem predicted the cognitive, affective, or behavioral outcomes. Despite the lack of predictive validity of the implicit measure for affective and behavioral outcomes, the positive and reliable priming effects produced by name primes warrant the further investigation of the validity of the affective priming paradigm as a measure of implicit self-esteem.