The interplay between customers’ incidental and integral affects in value experience

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2022-05-17 DOI:10.1177/14705931221099314

Birgitta Sandberg, Leila Hurmerinta, Henna M Leino

引用次数: 2

Abstract

Current understandings of emotional value focus on integral affects that are directly related to present judgements and choices. This neglects recent research on the complexity of affect and dismisses affects triggered by situations, events, or persons encountered in daily life outside of the decision-making situation or process; that is, incidental affects. In this article, we analyse the interplay between customers’ incidental and integral affects in value experience during life transitions. Based on the qualitative data collected on real-estate services, we unveil the internal dynamics of affective value by showing the intrapersonal and interpersonal forms of interplay (spillover, ambivalence, divergence and convergence) between integral and incidental affects. This advances knowledge on the composition and dynamics of the concept of affective value and on the affective value experience in life transitions.

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顾客在价值体验中的偶然影响和整体影响之间的相互作用

当前对情感价值的理解侧重于与当前判断和选择直接相关的整体影响。这忽略了最近对情感复杂性的研究，并驳斥了由决策情境或过程之外的日常生活中遇到的情况、事件或人引发的情感；即偶然影响。在这篇文章中，我们分析了客户在人生转变过程中对价值体验的偶然影响和整体影响之间的相互作用。基于收集的房地产服务定性数据，我们通过展示整体影响和偶然影响之间的内在和人际相互作用形式（溢出、矛盾、分歧和趋同），揭示了情感价值的内在动力。这促进了对情感价值概念的构成和动态以及生命过渡中情感价值体验的认识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.