SCROLLING FOR SWEAT: UNPACKING THE DYNAMICS OF SOCIAL MEDIA, MOTIVATION, TRUST, AND REPURCHASING IN THE FITNESS WORLD

IF 0.2 Q4 SPORT SCIENCES
Vojko Vučković, T. Kajtna, Maja Zalaznik, Živa Kolbl
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引用次数: 0

Abstract

Our goal in this study was to examine the structural relationships between social media fun, social media informativeness, exercise motivation, trust, and repurchase intention. Participants, all of whom were members of fitness center, completed surveys to assess these relationships. Results showed that both social media fun and social media informativeness had a positive impact on trust, but not on repurchase intention. Social media fun has a significantly positive influence on exercise motivation, but we could not confirm this for social media informativeness. Moreover, our results show that only social media fun has a positive influence on exercise motivation. We could not confirm the influence of motivation on trust. Finally, we confirmed that trust predicts repurchase intention for fitness center members.
挥汗如雨:打开健身世界中社交媒体、动机、信任和回购的动态
我们在这项研究中的目标是检验社交媒体乐趣、社交媒体信息性、锻炼动机、信任和回购意愿之间的结构关系。参与者都是健身中心的成员,他们完成了调查来评估这些关系。结果表明,社交媒体乐趣和社交媒体信息性对信任都有正向影响,但对回购意愿没有正向影响。社交媒体的乐趣对锻炼动机有显著的正向影响,但我们无法证实社交媒体的信息性。此外,我们的研究结果表明,只有社交媒体的乐趣对锻炼动机有积极影响。我们无法证实动机对信任的影响。最后,我们证实了信任可以预测健身中心会员的回购意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Kinesiologia Slovenica
Kinesiologia Slovenica SPORT SCIENCES-
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