FACTORES CRÍTICOS PARA EL DESARROLLO EXITOSO DE LOS CENTROS ODONTOLÓGICOS. CASO: TACNA (PERÚ)

Abstract

espanolLa salud bucal forma parte de la salud general, siendo reconocida como un componente esencial para la calidad de vida de los ciudadanos. A consecuencia de ello, existe una proliferacion de centros odontologicos, tal es el caso de la ciudad de Tacna (Peru). En esta ciudad, existe un mercado dinamico y competitivo, principalmente por la llegada de gran numero de turistas chilenos que demandan atencion bucal, representando cerca del 70% de sus clientes. Sin embargo, se desconoce que factores inciden para que algunas organizaciones tengan exito y otras no. La presente investigacion tiene como objetivo determinar los factores criticos de exito de los centros odontologicos y cuales pueden considerarse como una ventaja competitiva sostenible para ellos. Para alcanzar este objetivo, se realizo una rigurosa revision bibliografica, se encuesto a los duenos y/o administradores de los 74 centros odontologicos existentes en la ciudad de Tacna y se entrevisto a los actores mas relevantes. El estudio concluyo que los centros odontologicos de la ciudad de Tacna (Peru) consideran como los factores de exito mas relevantes: la direccion de empresa, los recursos financieros, el control interno y los factores sociales. EnglishOral health is part of the general health, being recognized as an essential component for the quality of life of the citizens. As a result, there is a proliferation of dental care centers, such as the case in the city of Tacna (Peru). In this city, there is a dynamic and competitive market, mainly due to the arrival of large numbers of Chilean tourists who demand dental care attention, representing about 70% of their clients. However, it is not known what factors influence for some organizations to succeed and others to fail. The present research aims to determine the critical success factors of dental care centers and which can be considered as a sustainable competitive advantage for them. To reach this objective, a rigorous bibliographical review was carried out, the owners and / or administrators of the 74 dental centers in the city of Tacna were interviewed and the most relevant actors were interviewed. The study concluded that the dental centers of the city of Tacna (Peru) consider as the most relevant factors of success: business management, financial resources, internal control and social factors.