Inclusive strategic techno-economic framework to incorporate essential aspects of web mining for the perspective of business success

Abstract

The competing nature among the web mining industries is observed to be its capability to drive business success. Therefore the classification of web mining using online business reliance as a factor has been considered. According to the classification, if the net effect of every click stream from a potential customer during an online session is expected to culminate in the 'buy' then it is exhaustive promote. Otherwise it is partial promote. Moreover intention behind modelling partial promote and exhaustive promote using Cournot game theory is to have a techno-economic framework which helps in mapping web mining uncertainties with business performance. The results show that the developed techno-economic web mining framework performs mining operations from the perspective of business success. Hence it can help the management professionals in making appropriate choice while choosing, fine tuning, upgrading the web mining techniques.