BUSINESS DESIGN MANAGEMENT EDUCATION: CASE INSIGHTS

Abstract

Both academic and professional researchers have identifi ed signifi cant challenges in moving from business strategy to operational execution. A key tool to close this gap is business design, with both entrepreneurial start-ups and large enterprises desiring innovation seeking to design new business and operating models. Th e big gap between strategy and execution highlights a need for management education that is both rigorous and relevant. Academic theories are a key component but need to be combined with practical leadership insights.