{"title":"Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures","authors":"Melina Meimaridis","doi":"10.1177/13678779231197699","DOIUrl":null,"url":null,"abstract":"The Brazilian audiovisual landscape has been monopolized by the Grupo Globo conglomerate and its commercial broadcast network, TV Globo, which established a common video experience centered on the telenovela. Although cable and the internet sowed seeds of discontent in the 2000s, it was only with the advent of video streaming services in the 2010s that Brazil's video landscape was transformed. This led to the multiplication of video cultures and greater access to transnational audiovisual flows. This article frames streaming as a competitive force that has compelled Grupo Globo to diversify its storytelling and representation, highlighting its potential to disrupt Brazil's video cultures and exposing the limits of cultural proximity. It examines how streaming services affect Brazilian video cultures and how preexisting conditions in Brazil provide opportunities and limitations to underline streaming's disruptive potential for Brazil's video cultures and Globo's declining hegemony and ability to adapt to the digital era.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":" ","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779231197699","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The Brazilian audiovisual landscape has been monopolized by the Grupo Globo conglomerate and its commercial broadcast network, TV Globo, which established a common video experience centered on the telenovela. Although cable and the internet sowed seeds of discontent in the 2000s, it was only with the advent of video streaming services in the 2010s that Brazil's video landscape was transformed. This led to the multiplication of video cultures and greater access to transnational audiovisual flows. This article frames streaming as a competitive force that has compelled Grupo Globo to diversify its storytelling and representation, highlighting its potential to disrupt Brazil's video cultures and exposing the limits of cultural proximity. It examines how streaming services affect Brazilian video cultures and how preexisting conditions in Brazil provide opportunities and limitations to underline streaming's disruptive potential for Brazil's video cultures and Globo's declining hegemony and ability to adapt to the digital era.
期刊介绍:
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.