Trickle Down Spending: The Role of Income Inequality on Gift Spending Decisions

IF 2.1 Q3 BUSINESS
M. Alberhasky, Andrew D. Gershoff
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引用次数: 1

Abstract

Income inequality, or how much money one consumer earns relative to another, may affect sympathy and gift spending decisions. Earning a relatively higher-income compared to another consumer increases the amount given as a real gift for a relatively lower-income recipient (study 1). The effect is driven by heightened spending on relatively lower earners (study 2) and is mediated by situational sympathy for the lower-income recipients, leading to increased reported spending on gifts (study 3). Using the recipients’ earning effort to manipulate situational sympathy moderates gift spending, demonstrating that a higher-income consumer will not spend more on a relatively lower-income recipient who works fewer hours than the giver (study 4). Consumers are more likely to reciprocate an expensive gift from a lower- versus a higher-income earner (study 5). This research is among the first to document how a consumer’s relative income to another affects financial decisions.
涓滴式支出:收入不平等对礼品支出决策的作用
收入不平等,或者一个消费者相对于另一个消费者的收入,可能会影响同情和礼物支出的决定。与另一位消费者相比,获得相对较高的收入会增加作为相对较低收入接受者的真正礼物的金额(研究1)。这种影响是由对相对低收入者的支出增加所驱动的(研究2),并由对低收入接受者的情境同情所介导,导致报告的礼物支出增加(研究3)。利用接受者的赚钱努力来操纵情境同情会调节礼物支出,这表明收入较高的消费者不会在收入相对较低、工作时间比送礼者少的接受者身上花费更多(研究4)。与收入较高的人相比,消费者更有可能从收入较低的人那里得到昂贵的礼物(研究5)。这项研究是第一批记录消费者与他人的相对收入如何影响财务决策的研究之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
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