The Impact of Out-of-Stocks and Supply Chain Design on Manufacturers: Insights from an Agent-Based Model

IF 1.1 4区工程技术 Q4 MANAGEMENT

Transportation Journal Pub Date : 2018-03-01 DOI:10.5325/TRANSPORTATIONJ.57.2.0137

Claudia R. Rosales, J. Whipple, J. Blackhurst

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引用次数: 6

Abstract

Abstract:In today's competitive environment, consumers have high expectations regarding product availability. Out-of-stock (OOS) occurrences can have a detrimental impact to both retailers and manufacturers in terms of lost sales as well as reduced consumer loyalty. In this article, we investigate the impact of repeated OOS occurrences under different supply chain design scenarios, which mix the channel replenishment strategy with the inventory responsibility for in-store shelf management on the retailer versus on the manufacturer. We frame our agent-based simulation to examine the change in manufacturer's market share that results from OOS scenarios not only under different supply chain distribution scenarios (i.e., traditional versus direct store delivery or DSD), but also with different consumer preference characteristics (i.e., high and low brand loyalty) and varied levels of demand. The agent-based simulation allows us to examine the impact of consumer learning under repeated OOS situations. Our results provide new insights for manufacturers regarding repeated supply chain OOS situations.

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缺货和供应链设计对制造商的影响——基于Agent模型的启示

摘要：在当今竞争激烈的环境中，消费者对产品的可用性抱有很高的期望。缺货（OOS）事件可能会对零售商和制造商产生不利影响，造成销售额损失和消费者忠诚度下降。在本文中，我们研究了在不同的供应链设计场景下重复OOS发生的影响，这些场景将渠道补货策略与店内货架管理的库存责任相结合，对零售商和制造商产生了影响。我们构建了基于代理的模拟，以检验OOS场景导致的制造商市场份额的变化，这不仅是在不同的供应链分销场景下（即传统与直营店交付或DSD），而且是在不同消费者偏好特征（即高和低品牌忠诚度）和不同需求水平下。基于代理的模拟使我们能够检验在重复OOS情况下消费者学习的影响。我们的研究结果为制造商提供了关于重复供应链OOS情况的新见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Journal Multiple-

CiteScore

2.40

自引率

4.30%

发文量

期刊介绍： Transportation Journal is devoted to the publication of articles that present new knowledge relating to all sectors of the supply chain/logistics/transportation field. These sectors include supply chain/logistics management strategies and techniques; carrier (transport firm) and contract logistics firm (3PL and 4PL) management strategies and techniques; transport economics; regulation, promotion, and other dimensions of public policy toward transport and logistics; and education.