Does ticket sales information disclosure affect speed of ticket sales?

IF 2.4 4区 管理学 Q3 BUSINESS
Chia-Ning Chiu, Ling-Chieh Kung, Pei-Yu Sun
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引用次数: 1

Abstract

We analyze a Taiwanese theatre company’s ticket sales from 2008 to 2012 to investigate whether a consumer’s willingness to pay for a ticket was affected by the company’s disclosure of sales information (sales outcome). Sales are stratified by price band in order to understand the unique demand of each price bracket. We hypothesize that the sales outcome of a price band has a positive effect on the willingness to pay for a ticket in that price band, but that effect from other price bands is negative. Our findings support this hypothesis using the historical data of ticket sales from a Taiwanese theater. We also find that the sales speed decreases when the length of selling period becomes longer.
售票信息披露是否影响售票速度?
我们分析了一家台湾戏剧公司2008年至2012年的门票销售情况,以调查消费者的购票意愿是否受到该公司披露销售信息(销售结果)的影响。销售额按价格段进行分层,以了解每个价格段的独特需求。我们假设,一个价格区间的销售结果对该价格区间的购票意愿有积极影响,但其他价格区间的影响是负面的。我们的研究结果支持了这一假设,使用了台湾剧院门票销售的历史数据。我们还发现,当销售周期的长度变长时,销售速度会下降。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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