The Use of Stigmatizing Messaging in Anti-Obesity Communications Campaigns: Quantification of Obesity Stigmatization

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2020-07-22 DOI:10.1080/08934215.2020.1793375

M. Turner, Lindsay R Ford, Victoria Somerville, Donna Javellana, K. Day, M. Lapinski

引用次数: 8

Abstract

Weight stigma may contribute to stress, binge eating, and suicidal ideation. Public health campaigns may perpetuate weight stigma; however, the prevalence of stigmatizing tactics in campaign messages is unknown. This study quantified the extent to which obesity-prevention campaigns in the U.S. include stigmatizing elements in print materials. A content analysis of all print advertisements ( N = 182 posters) derived from 25 obesity-prevention campaigns shows 13.2% included stigmatizing elements. These stigmatizing advertisements were found in almost half (44%) of the 25 obesity-prevention campaigns analyzed. Further research is needed to establish the prevalence of stigmatizing messaging across mediums and message effects.

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在反肥胖宣传活动中使用污名化信息：肥胖污名化的量化

体重污名可能会导致压力、暴饮和自杀念头。公共卫生运动可能使体重污名化长期存在；然而，在竞选信息中污名化策略的普遍性是未知的。这项研究量化了美国肥胖预防运动在印刷材料中包含污名化元素的程度。对来自25项肥胖预防运动的所有平面广告（N=182张海报）的内容分析显示，13.2%的广告包含污名化元素。在分析的25项肥胖预防运动中，几乎有一半（44%）的人发现了这些污名化广告。需要进一步的研究来确定污名化信息在各种媒介中的普遍性和信息效果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.