Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in Online Marketplaces

IF 4.2 3区管理学 Q2 BUSINESS

International Journal of Electronic Commerce Pub Date : 2021-10-02 DOI:10.1080/10864415.2021.1967003

Yiwen Chen, Li Chen, Shaoming Zou, Haozhong Hou

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引用次数: 6

Abstract

ABSTRACT Online marketplaces, as two-sided platforms connecting sellers and buyers electronically, have become a fierce battlefield for entrepreneurs to launch a business. However, existing studies on electronic commerce have mainly focused on consumer behavior; literature is sparse regarding why some entrepreneurial sellers have withdrawn from the online marketplaces while others persist. In this paper, we investigate the antecedents and outcomes of entrepreneurial persistence in online marketplaces. Using primary survey data and secondary store traffic and trade volume data from a large online marketplace, we find that entrepreneurial persistence enhances performance in online marketplaces. Instrumental support from peer entrepreneurs in the same online community strengthens this positive link. Entrepreneurial passion and sense of belonging to online marketplaces are significant precursors of entrepreneurial persistence. This study advances knowledge development in digital entrepreneurship by offering a systematic investigation of entrepreneurial persistence in online marketplaces. It also provides implications to individual entrepreneurs in terms of how to sustain efforts and succeed, and to platform companies in terms of how to better serve their entrepreneurial sellers.

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易起步，难坚持：网络市场创业坚持的前提和结果

摘要在线市场作为连接买卖双方的电子平台，已成为企业家创业的激烈战场。然而，现有的电子商务研究主要集中在消费者行为方面；关于为什么一些创业卖家退出了在线市场，而另一些则坚持下去，文献很少。在本文中，我们调查了在线市场中创业持续性的前因和结果。使用来自大型在线市场的主要调查数据、二级商店流量和交易量数据，我们发现创业的持续性可以提高在线市场的表现。来自同一在线社区的同行企业家的工具性支持加强了这种积极的联系。创业激情和对在线市场的归属感是创业毅力的重要前兆。本研究通过对在线市场中的创业持续性进行系统调查，促进了数字创业中的知识开发。它还为个体企业家提供了如何持续努力和成功的启示，并为平台公司提供了如何更好地为其创业卖家服务的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce 工程技术-计算机：软件工程

CiteScore

7.20

自引率

16.00%

发文量

审稿时长

>12 weeks

期刊介绍： The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines. Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field.