Marketing/entrepreneurship interface research priorities (2023–2026)

IF 2 Q3 BUSINESS

Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-08-22 DOI:10.1108/jrme-11-2021-0151

Nasser Alqahtani, Can Uslay

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引用次数: 4

Abstract

Purpose To update the research priorities, this study aims to propose a roadmap to researchers who are interested in the marketing/entrepreneurship interface (MEI) and stimulate research by providing an agenda through a synthesis of the collective wisdom of the scholars in the field. Design/methodology/approach A-multi-stage data collection using questionnaires and interviews is used in this study. Multiple rounds of interviews spanning three Global Research Conferences on Marketing and Entrepreneurship (GRCME), followed by a survey seeking input from the attendees of these events and the members of the Entrepreneurial Marketing SIG of the American Marketing Association, were used in developing the proposed research priorities. Findings A comprehensive list of research priorities was developed categorizing them in terms of importance and level of interest. The list is a product of the collective wisdom of the field, distilled from several rounds of interviews and from a thorough analysis of the participants’ input to a comprehensive survey. Originality/value The current research provides scholars with MEI research priorities for 2023–2026.

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营销/创业界面研究优先事项（2023-2026年）

目的为了更新研究重点，本研究旨在为对营销/创业界面（MEI）感兴趣的研究人员提出一个路线图，并通过综合该领域学者的集体智慧提供议程来刺激研究。设计/方法/方法本研究采用问卷调查和访谈的多阶段数据收集。在制定拟议的研究重点时，使用了三次全球营销与创业研究会议（GRCME）的多轮访谈，然后是一项调查，寻求这些活动的参与者和美国营销协会创业营销SIG的成员的意见。研究结果制定了一份全面的研究重点清单，根据重要性和兴趣程度对其进行分类。这份名单是该领域集体智慧的产物，从几轮采访和对参与者对全面调查的投入的彻底分析中提炼出来。原创性/价值当前的研究为学者们提供了2023-2026年MEI的研究重点。

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来源期刊

Journal of Research in Marketing and Entrepreneurship BUSINESS-

CiteScore

3.00

自引率

36.80%

发文量

期刊介绍： The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies