The implementation of sustainable development goals through communication tools

IF 1.2 Q4 BUSINESS

Entrepreneurship and Sustainability Issues Pub Date : 2023-03-30 DOI:10.9770/jesi.2023.10.3(8)

Kristina Samašonok, Margarita Išoraitė

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Abstract

. The article validates the assumptions of implementing sustainable development goals (SDGs) using communication tools from a theoretical point of view. The research investigates the possibilities of implementing the SDGs through communication tools. 198 respondents took part in the study. Analytical descriptive, quantitative and statistical methods were used. The quantitative research strategy (questionnaire survey) was used to determine respondents' attitudes towards the SDGs in the environmental, social and economic spheres, to identify their experiences of engaging with the SDGs and to explore the possibilities of managing the SDGs using communication tools. Quantitative data analysis was carried out by calculating the analysis of variance (ANOVA) and percentage distribution (frequency). The results showed that more than two-thirds of the respondents were self-critical about their efforts to engage with the SDGs, with an overall mean score of M = 4.81 out of a maximum of 10. The research also found that more than half of the respondents are sometimes influenced and encouraged to act by the information provided on sustainable development and its implementation, and almost a quarter of the respondents are strongly influenced by the information towards the implementation of sustainable development principles. This confirms the importance of communication as one of the possible solutions to the implementation of the SDGs and indicates the need to find more effective means of information to enable the use of the chosen means of communication to shape attitudes towards sustainable development by exploiting the potential of television and websites, which, according to respondents' assessments, are the most frequent means of receiving information on sustainable development processes. The research results also revealed the need to strengthen the social responsibility of organizations and organize courses and training, which, according to the participants, need to be sufficiently exploited in the context of the prerequisites for disseminating sustainable development objectives and their implementation. The research results will have a lasting value for the scientific debate on the impact of the communication tools used in the implementation of the SDGs and their practical implications for the provision of guidelines for the management of sustainable development processes through communication tools.

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通过交流工具实现可持续发展目标

本文从理论角度验证了利用传播工具实现可持续发展目标的假设。该研究调查了通过沟通工具实现可持续发展目标的可能性。198名受访者参与了这项研究。采用分析描述性、定量和统计方法。定量研究策略（问卷调查）用于确定受访者在环境、社会和经济领域对可持续发展目标的态度，确定他们参与可持续发展目标方面的经验，并探索使用沟通工具管理可持续发展目标。通过计算方差分析（ANOVA）和百分比分布（频率）进行定量数据分析。结果显示，超过三分之二的受访者对自己参与可持续发展目标的努力持自我批评态度，总体平均分为M=4.81（满分10分）。研究还发现，一半以上的受访者有时会受到关于可持续发展及其执行情况的信息的影响和鼓励，近四分之一的受访者受到关于执行可持续发展原则的信息的强烈影响。这证实了传播作为实现可持续发展目标的可能解决方案之一的重要性，并表明需要找到更有效的信息手段，通过利用电视和网站的潜力，利用所选择的传播手段来塑造对可持续发展的态度，是接收可持续发展进程信息的最频繁手段。研究结果还表明，需要加强各组织的社会责任，组织课程和培训，与会者认为，在传播可持续发展目标及其实施的先决条件下，需要充分利用这些课程和培训。研究结果将对关于可持续发展目标实施中使用的沟通工具的影响及其对通过沟通工具提供可持续发展过程管理指南的实际影响的科学辩论具有持久的价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Entrepreneurship and Sustainability Issues BUSINESS-

自引率

5.90%

发文量

审稿时长

20 weeks

期刊介绍： ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES ISSN 2345-0282 (online) is a peer-reviewed scientific journal, serving as a platform to foster multi/interdisciplinary innovations that bring together the research communities and the end-users being affected. It is where theory meets practice, evident in the authors being experts across the industrial value chain – including business visionaries, regulatory and standards bodies, and especially pan-European networking through public and private sector partnerships (PPPs). Accepted papers present outcomes of initiatives and findings across all fields of science and technology, especially social sciences and humanities. Multi/interdisciplinary approach is encouraged. Recent additions to the already well-accomplished editorial board includes experts from the energy and information and communication technologies (ICT) sectors, particularly focused on advances to the state of the arts in environmental sustainability developments. This journal publishes original research papers that are rich with case studies of modern demonstrations, presenting innovative solutions to socio-economic and socio-technical problems that plague modern societies. It is a journal that is positioned as collaborative platform where theory meets practice, which is accomplished by publishing authors who’ve uncovered new linkages between data formulation and the underpinning theories, cases, observations, and validated hypotheses arising from the analysis of that data. ESI journal scope includes as well a particular focus on the business development side of smart electricity grids regarding financial or innovative technological aspects surrounding: renewable production, energy storage and management, construction materials, retrofitting, urban planning, and the trading of actors within emerging markets affected by energy supply and demand tradeoff.