Digital interface in Indonesia’s public service broadcasting: Its initiatives and regulatory challenges

IF 1.4 Q2 COMMUNICATION
M. Masduki
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引用次数: 2

Abstract

The merging of broadcast platforms, the Internet and social media has challenged the former state-owned broadcasters of Indonesia to find new content strategies and forms suited to the networked media environment. Over the past decade, the arrival of digital technology and rapid growth of social media has broken down the previous linear model of service delivery in Indonesian broadcasting. However, national policy on this issue remains lacking. At present, the Indonesian Broadcast Law (Law No. 32 of 2002) only gives the country’s public radio an ability to use the spectrum in the analogue model. Digital migration, as well as legal protection of social media services, remains an ongoing debate among policy-makers, that will allow free market competition, in particular to opportune the interface of service providers and content producers. Drawing from semi-structured interviews, observations and regulatory reviews, this article broadly investigates the introduction of digital interfaces in the new public service broadcasters of Indonesia, with particular focus on the process through which Indonesian PSBs have embraced the digital media environment to enable the flow of information and public participation between the media entities and their publics. In this article, I present both technology and regulatory perspectives by emphasizing the dynamics of the digital media modes of public service delivery, particularly those through which analogue broadcasts and social media have sought new ways to intertwine. In detail, I will examine certain interactive services applied by Radio Republik Indonesia (RRI), the flagship of Indonesian national public radio, namely RRI-Play, RRI.co.id and RRI-Net, to manage audience participation. Since 2016, these digital platforms have mediated public access to RRI content, generated data on media users, and monitored technological performance. In inspecting these platforms, I refer firstly to the normative debate of public service broadcasters as ‘deliberative public sphere’ before segueing into the three public-service functions that are important in social network media landscape: curation, moderation and monitoring. Furthermore, this article analyses problems behind the regulatory design of Indonesian public-service media within the context of digital broadcasts in the country.
印尼公共服务广播中的数字接口:其举措和监管挑战
广播平台、互联网和社交媒体的合并对印度尼西亚前国有广播公司提出了挑战,要求它们找到适合网络媒体环境的新内容战略和形式。在过去的十年里,数字技术的到来和社交媒体的快速增长打破了印尼广播业以前的线性服务模式。然而,在这个问题上仍然缺乏国家政策。目前,《印度尼西亚广播法》(2002年第32号法律)只赋予该国公共电台使用模拟模式频谱的能力。数字移民以及对社交媒体服务的法律保护仍然是决策者之间的一场持续辩论,这将允许自由市场竞争,特别是为服务提供商和内容生产者的接口提供便利。本文通过半结构化访谈、观察和监管审查,广泛调查了印度尼西亚新公共服务广播公司引入数字接口的情况,特别关注印度尼西亚公共广播机构接受数字媒体环境的过程,以实现媒体实体与其公众之间的信息流动和公众参与。在这篇文章中,我从技术和监管的角度介绍了公共服务提供的数字媒体模式的动态,特别是模拟广播和社交媒体寻求新的互动方式的动态。详细地说,我将研究印度尼西亚共和国广播电台(RRI)应用的某些互动服务,即RRI Play、RRI.co.id和RRI Net,以管理观众参与。自2016年以来,这些数字平台为公众访问RRI内容提供了媒介,生成了媒体用户的数据,并监测了技术性能。在考察这些平台时,我首先将公共服务广播公司的规范性辩论称为“审议性公共领域”,然后将其划分为社交网络媒体领域中重要的三个公共服务职能:策划、审核和监控。此外,本文还分析了印尼数字广播背景下公共服务媒体监管设计背后的问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
2.00
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25
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