Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns

IF 3.1 Q1 COMMUNICATION
Juliana Santos
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Abstract

PurposeThis study aims to understand, from the analysis of the work of a Brazilian network of non-governmental organizations (NGOs), how advocacy on human rights issues is developed to defend causes before the legislative branch, identifying its contributions and effectiveness. For this, were observed, the strategies and tactics employed in the implementation of two advocacy campaigns promoted by a Brazilian NGOs network.Design/methodology/approachThe research adopts the method of inductive investigation with a qualitative approach and uses the techniques of semi-structured in-depth interviews and documentary research. The paper is developed within the scientific field of public relations (PR), uses as reference the critical theory and the rhetorical theory of PR, and is based on the concept of advocacy.FindingsSome results of the advocacy are observed, such as the greater awareness of political decision-makers, in addition to the influence on the definition of the political agenda and on the action of the political decision-makers.Research limitations/implicationsAmong the limitations of this study are the time span for analyzing the campaigns' actions, which could be extended to observe long-term results, as well as the dedication of the study exclusively to the legislative branch since the campaigns also sought to influence decision-making in the executive branch.Social implicationsThe results found encourage the strengthening of the democratic environment since it increases the power and influence of civil society in the political decision-making of the legislative branch.Originality/valueThe study showed that advocacy, as a PR activity, increases civil society participation in political decisions.
人权组织在巴西立法部门的宣传和作用:重新开展正义运动
目的本研究旨在通过对巴西非政府组织网络工作的分析,了解如何开展人权问题宣传,以在立法部门面前捍卫事业,确定其贡献和有效性。为此,有人注意到,巴西非政府组织网络在开展两次宣传运动时采用的战略和战术。设计/方法论/方法本研究采用归纳调查法和定性方法,并采用半结构化深度访谈和文献研究技术。本文是在公共关系科学领域内发展起来的,借鉴了公共关系的批评理论和修辞理论,并以倡导的概念为基础。结果观察到了倡导的一些结果,例如政治决策者的意识增强,以及对政治议程的定义和政治决策者行动的影响。研究局限性/含义本研究的局限性包括分析竞选活动的时间跨度,可以将其扩展到观察长期结果,以及将研究专门用于立法部门,因为竞选活动也试图影响行政部门的决策。社会影响研究结果鼓励加强民主环境,因为它增加了民间社会在立法部门政治决策中的权力和影响力。原创性/价值研究表明,宣传作为一项公共关系活动,可以增加民间社会对政治决策的参与。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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