Simultaneous multi-stakeholder value creation: How Volkswagen made it happen in Wolfsburg

Abstract

Recent work in stakeholder theory argues that additional research into how multi-stakeholder value creation happens is an important focus for the field. However, despite calls for greater attention to this area, there are few examples of how that can happen or what it looks like. This study examines how Volkswagen did just that: created value for multiple stakeholders, nearly simultaneously, over a multi-generational time period, all while overcoming an epic scandal.