Political Communication on Social Media During Poland’s 2020 Presidential Campaign

Abstract

Proper political communication is one of the most crucial areas of activity for political actors and organizations. The processes of political communication have been constantly evolving for years, however, the greatest dynamics is associated with the emergence of the Internet and, in particular, some of the most important channels of communication belonging to the Web 2.0, i.e. social media, which enable the performance of all strategic functions of political communication. The article is an attempt to present political communication in social networks on the basis of the recent 2020 presidential campaign in Poland.