{"title":"Bad Impressions: How Journalists as “Storytellers” Diminish Public Confidence in Media","authors":"B. Calfano, J. Blevins, Alexis Straka","doi":"10.1080/08838151.2022.2036153","DOIUrl":null,"url":null,"abstract":"ABSTRACT A somewhat common journalistic branding effort is use of the cue “storyteller.” To better understand the impression the “storyteller” brand leaves, we fielded a survey-embedded experiment from a national sample of 2,133 US adults. The randomly assigned treatment credits a news article on a local political matter to a journalist using the “storyteller” brand. Drawing on media bias survey questions from the literature and sentiment analysis, we find consistent evidence that the “storyteller” cue lowers positive response to the journalist among respondents (although there remain various research avenues for additional insights on this topic).","PeriodicalId":48051,"journal":{"name":"Journal of Broadcasting & Electronic Media","volume":"66 1","pages":"176 - 199"},"PeriodicalIF":2.2000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Broadcasting & Electronic Media","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/08838151.2022.2036153","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT A somewhat common journalistic branding effort is use of the cue “storyteller.” To better understand the impression the “storyteller” brand leaves, we fielded a survey-embedded experiment from a national sample of 2,133 US adults. The randomly assigned treatment credits a news article on a local political matter to a journalist using the “storyteller” brand. Drawing on media bias survey questions from the literature and sentiment analysis, we find consistent evidence that the “storyteller” cue lowers positive response to the journalist among respondents (although there remain various research avenues for additional insights on this topic).
期刊介绍:
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.