Understanding effective entrepreneurial education vis-à-vis Thai entrepreneurs’ altruism and procedural fairness on being happy: More money or more happiness?

Abstract

The concept of give and take is nothing peculiar for higher educational institution students. In order to survive, living along as an isolated island is not a lucrative way to survive: Human beings need to be socialized. Thus, by exchanging/bartering what they acquired to the others group, without expected return, is a sign or altruism. But why did they decide to give so, was it because they had the feelings of happiness or just a feeling of giving away? Consequently, by understand the effect of such reciprocity, authors would like to see whether it is rational enough to be procedurally fair and altruistic at the same time, as well as the application of this concept for higher educational institutions. Can this be a sign for entrepreneurial education? Authors take data of Thai entrepreneurs from World Value Survey Database. World Values Survey was conducted by World Values Survey Association with the current seventh wave covered 80 countries; the length of survey spanned from 2017-2021. This research is divided accordingly: The first part introduces rational aspects; secondly, literature reviews are explored in various perspectives and their side-effect; thirdly, methodology is explained and analyzed by using secondary data with multiple regression; and finally, the results and further research are discussed.