Interpellative Styles: Choreographies of Identity Disruptions and Repairs

Abstract

Drawing on ethnographic research with two Orthodox Jewish outreach organizations, this article conceptualizes interpellative styles and offers a framework to analyze how styles are variously situated, mediated, performed, and disruptive. I mobilize a micro-interactional approach to parse out how these four dimensions shape ideological recruitment and their roles in the choreographies of identity disruptions and repairs. The two case studies illuminate why and how groups deploy different interpellative styles and what elements shape whether styles are (in)effective. In these ways, the article contributes to scholarship on how people become persuaded to take on new identities and provides insight into the resistance and failures groups encounter when attempting to interpellate others. I conclude with a discussion of how a theory of interpellative styles can be applied more broadly and used to investigate the overlap between cultural, physiological, and psychological processes in identity formation and alteration.