A systematic review of consumer information search in online and offline environments

IF 1.3 Q3 BUSINESS
Anu C. Haridasan, A. G. Fernando, B. Saju
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引用次数: 5

Abstract

Purpose The purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approach A systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis was carried out to identify the major themes. An inductive thematic analysis was carried out to verify the generated themes. Findings Results show that uncertainty, knowledge, perceived risk, price, experience and involvement are the major themes associated with consumer information search. Uncertainty, one of the major themes of offline search, has not been studied in the online search context. Similarly, the previous experience needs to be explored in the context of the offline search. Finally, potential research opportunities for future research has been summarized based on the retrieved themes. Research limitations/implications The systematic review provides an in-depth understanding on the current research on information search literature with future research directions. Practical implications This study helps retailers to understand the key elements that motivate consumers to perform external information searches from online and offline sources and to curate targeted information provision strategies to influence purchase decisions. Social implications Consumers with limited internet availability may access channels prior to decision-making. The themes identified in this study can aid policymakers to design affordable access to these channels. Originality/value This study adds to the sparse literature on systematic reviews on consumer search for online and offline channels.
在线和离线环境下消费者信息搜索的系统综述
目的本研究的目的是确定在线和离线消费者搜索的主要主题和潜在的研究机会。设计/方法/方法基于从流行期刊数据库中确定的118篇文章进行了系统综述。进行关键词频率分析以确定主要主题。进行了归纳主题分析,以验证生成的主题。结果表明,不确定性、知识、感知风险、价格、经验和参与度是消费者信息搜索的主要主题。不确定性是离线搜索的主要主题之一,尚未在在线搜索环境中进行研究。同样,之前的经验需要在离线搜索的背景下进行探索。最后,根据检索到的主题,总结了未来研究的潜在研究机会。研究局限性/含义系统综述对当前信息检索文献的研究进行了深入了解,并提出了未来的研究方向。实际含义这项研究帮助零售商了解激励消费者从在线和离线来源进行外部信息搜索的关键因素,并策划有针对性的信息提供策略来影响购买决策。社会影响互联网可用性有限的消费者可以在决策前访问渠道。这项研究中确定的主题可以帮助决策者设计负担得起的渠道。原创性/价值这项研究增加了关于消费者在线和线下渠道搜索的系统评论的稀疏文献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.30
自引率
5.00%
发文量
22
审稿时长
30 weeks
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