Videoclip musical y creatividad audiovisual. Un análisis del canal Music Video Land de Vimeo

Abstract

Music videos are reference points in the current audiovisual landscape. is is due to the transmedia strategies they employ, the interrelations between official music videos and their adaptations by the fan community, and the remakes and remixes they leave in their wake. Today, most music videos are consumed and shared via online video platforms, which have become a vital source of income for the music business. Of these platforms, YouTube is the most well-known and studied. However, in this paper, we will analyze the music video with the greatest number of “likes” in the Music Video Land channel on Vimeo. e contents of this channel are curated by the authors of the IMVdb (Internet Music Video Database), the most important music video archive and reposi-tory of information on the web. We will carry out a quantitative analysis, combining classic criteria – such as genre, type of music video, relationship between music and image or between image and text – with a look at specific animation and filming techniques. We conclude that concept music videos for dance/electronica or indie tracks, made with advanced filming and image composition techniques, are the most popular among the curators and users of this channel.