Post COVID-19 pandemic possible business continuity strategies for construction industry revival a preliminary study in the Malaysian construction industry

Abstract

Purpose COVID-19 pandemic has unprecedentedly shattered the entire world economy and development. Without exclusion, the construction industry has undergone very extreme disruption. Many projects have been suspended, many employees lost their jobs and many construction companies bankrupted. This study aims to explore the possible business continuity plans, a roadmap to recovery and strategies to revive the construction industry after COVID-19. Design/methodology/approach Mix mode method approach was used to address the research problem, and that includes interviews with 16 selected construction experts who have been working in the Malaysian industry for more than 10 years and a questionnaire with 187 construction practitioners. The aim of conducting the interviews is to get an insight into the current impact of the pandemic on the construction industry, and the questionnaire aims to statistically rank the importance of revival strategies using a Likert-type scale. Further, the data were analysed using a univariate approach by calculating the relative importance index to assess the importance of each strategy. Findings The findings showed that the pandemic has severely affected the Malaysian construction industry in many aspects and effective restoration strategies are necessary to cope with the changes. The strategies were categorized into four different aspects includes health and practice, technology, operational, legal and governmental strategies. The finding shows that the topmost ranked strategy in terms of importance is introducing COVID-compliant operating procedures and protocols on-site by adjusting current working procedures, urgent government stimuli (loan, financial aid to the affected firms) and other financial incentives, leveraging digital and online technology for virtual meeting and communication, comprehensive and revision study of the health guidelines to suit construction activities and digital transformation of work. The study suggests a more in-depth study to evaluate the impact and assess the success of strategies for the betterment of the future of the Malaysian construction industry. Practical implications The study presented a better understanding of the possible business continuity strategies for construction industry revival, which are important for decision makers and the government to reconsider for the revival of the industry. The findings also are of interest to the construction stakeholders. Originality/value There have been many research addressing the impact of the pandemic on the construction industry, but less are available on the possible strategies for continual and revival of construction industry amid and after the pandemic. It is, therefore, crucial to address this topic, especially the assessment of these strategies based on their importance.