Cultural heritage tourism in Granada. A multilayer perceptron approach

IF 2.2 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Tourism and Cultural Change Pub Date : 2023-01-12 DOI:10.1080/14766825.2023.2167519

José Valverde-Roda, M. Á. Solano-Sánchez, Luciano García-García, Minerva Aguilar-Rivero

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Abstract

ABSTRACT This study aims to ascertain the connection between the sociodemographic characteristics (gender, age, educational level and income) and consumption habits in the destination (overnight(s), planned daily spend) of tourists interested in cultural Heritage with their preferences and sensations regarding this tourism typology, taking as the basis fieldwork in a tourist destination that has two World Heritage Sites inscriptions recognised by UNESCO (Granada, Spain). The method used in this investigation is supported by the employment of a multilayer perceptron’s artificial neural network to estimate a visitor’s sociodemographic profile based on customisable input values consisting of responses to Likert model questions being used in a questionnaire before. Accordingly, once the network has been obtained and the travellers’ responses personalised, a ‘composite picture’ of this type of tourist can be achieved that meets those characteristics of the profile based on those previously set responses. In this sense, a specific selection of responses will give rise to a concrete profile of potential visitors, helping this so that the tourism sector in this area can adapt its offer to the profile of its clients.

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格拉纳达的文化遗产旅游。多层感知器方法

摘要本研究旨在确定对文化遗产感兴趣的游客的社会人口特征（性别、年龄、教育水平和收入）和目的地消费习惯（过夜、计划每日消费）之间的联系，以及他们对这种旅游类型的偏好和感觉，以在一个拥有两处联合国教科文组织认可的世界遗产的旅游目的地（西班牙格拉纳达）进行实地调查为基础。本调查中使用的方法得到了多层感知器人工神经网络的支持，该网络基于可定制的输入值来估计访客的社会人口概况，该输入值包括对之前问卷中使用的Likert模型问题的回答。因此，一旦获得了网络并对旅行者的回复进行了个性化设置，就可以获得这类游客的“合成图片”，该图片符合基于先前设置的回复的个人资料的特征。从这个意义上说，一系列具体的回应将产生潜在游客的具体形象，有助于这一点，使该地区的旅游业能够根据客户的形象调整其报价。

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来源期刊

Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.10

自引率

9.10%

发文量

期刊介绍： Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives