Coming Home to The Brady Bunch

Abstract

The television sitcom The Brady Bunch (1969–1974) and its subsequent reruns presented upper-middle-class whiteness and a version of idealized family life as normative. Its underrepresentation of racial, ethnic, and class differences did more than serve as a form of escapism for young Latina/o television watchers—it impacted their sense of identity and self-esteem, their attitudes toward their own parents, and their own later modes of parenting, as the author’s personal experience illustrates. At the same time, the series’ few episodes that did depict minority characters encouraged stereotyping that influenced the larger population. A content and visual analysis of episodes of The Brady Bunch confirms the sitcom’s repeated themes of gender and sexuality and its near absence of focus on differences of race, ethnicity, and class.