Language use nowadays in Russian communication

IF 0.8 0 LANGUAGE & LINGUISTICS

Language and Dialogue Pub Date : 2019-10-29 DOI:10.1075/ld.00051.klu

N. Klushina, Anna V. Liulikova, A. Nikolaeva, Larisa V. Selezneva, E. Skorokhodova, I. Tortunova

引用次数: 5

Abstract

This article presents linguistic and communicative transformations in socially significant areas of modern communication in Russia. The authors apply a historical-comparative method as well as diachronic description and interpretation to analyze the processes taking place under the influence of intra- and extra-linguistic factors in various Internet and media genres, such as advertising, business and professional communication. It was found that the fusion of the features of communication and publication, the combination of dialogue and polylogue determine the “clickbait” nature of blogs and make blogging the most influential genre of Internet communication. The growing influence of oral speech and corporate rules in the field of business communication underlies the trend toward agrammatism of phrases. Innovations in the field of advertising manifest themselves on the verbal level of the slogan and its implicit influence on the recipient.

查看原文本刊更多论文

当今俄语交际中的语言使用

本文介绍了俄罗斯现代交际中具有社会意义的领域的语言和交际转变。作者运用历史比较的方法以及历时性的描述和解释，分析了在广告、商业和职业传播等各种互联网和媒体类型中，在语言内外因素的影响下发生的过程。研究发现，传播与出版特征的融合、对话与多博客的结合决定了博客的“点击诱饵”性质，使博客成为最具影响力的互联网传播类型。口头演讲和公司规则在商业沟通领域的影响力越来越大，这是短语语法缺失趋势的基础。广告领域的创新体现在口号的口头层面及其对接受者的隐性影响上。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Language and Dialogue LANGUAGE & LINGUISTICS-

CiteScore

1.00

自引率

0.00%

发文量

期刊介绍： In our post-Cartesian times human abilities are regarded as integrated and interacting abilities. Speaking, thinking, perceiving, having emotions need to be studied in interaction. Integration and interaction take place in dialogue. Scholars are called upon to go beyond reductive methods of abstraction and division and to take up the challenge of coming to terms with the complex whole. The conclusions drawn from reasoning about human behaviour in the humanities and social sciences have finally been proven by experiments in the natural sciences, especially neurology and sociobiology. What happens in the black box, can now, at least in part, be made visible. The journal intends to be an explicitly interdisciplinary journal reaching out to any discipline dealing with human abilities on the basis of consilience or the unity of knowledge. It is the challenge of post-Cartesian science to tackle the issue of how body, mind and language are interconnected and dialogically put to action. The journal invites papers which deal with ‘language and dialogue’ as an integrated whole in different languages and cultures and in different areas: everyday, institutional and literary, in theory and in practice, in business, in court, in the media, in politics and academia. In particular the humanities and social sciences are addressed: linguistics, literary studies, pragmatics, dialogue analysis, communication and cultural studies, applied linguistics, business studies, media studies, studies of language and the law, philosophy, psychology, cognitive sciences, sociology, anthropology and others. The journal Language and Dialogue is a peer reviewed journal and associated with the book series Dialogue Studies, edited by Edda Weigand.