Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets: Evidence from Turkey and Colombia

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2020-02-08 DOI:10.1080/10978526.2019.1697186

Deniz Zeren, A. Kara, Alejandro Arango Gil

引用次数: 20

Abstract

Abstract Consumer ethnocentrism (CE) has been a popular research topic in international marketing. However, limited CE research is available from the emerging markets. Heightened concerns about globalization and increased political support for restricting international trade around the world increases the importance of updated empirical findings on consumer ethnocentric behavior. Hence, the purpose of this empirical study is to examine consumer ethnocentrism and consumer willingness to buy foreign products in two emerging markets: Turkey and Colombia. Data was collected using online surveys from subjects in Turkey and Colombia. Results show that CE inversely influenced consumers’ willingness to buy foreign products in both countries.

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新兴市场消费者的民族中心主义和购买外国产品的意愿:来自土耳其和哥伦比亚的证据

摘要消费者民族中心主义（CE）一直是国际营销研究的热点。然而，新兴市场的CE研究有限。对全球化的担忧加剧，以及对限制世界各地国际贸易的政治支持增加，增加了关于消费者种族中心行为的最新实证研究结果的重要性。因此，本实证研究的目的是考察土耳其和哥伦比亚这两个新兴市场的消费者种族中心主义和消费者购买外国产品的意愿。数据是通过对土耳其和哥伦比亚受试者的在线调查收集的。结果表明，CE对两国消费者购买外国产品的意愿产生了负向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.