{"title":"50 Shades of Red: Recreational Communism in Post-Socialist Vietnam","authors":"Emmanuelle Peyvel","doi":"10.1177/14687976211035857","DOIUrl":null,"url":null,"abstract":"Using a post-socialist framework, this article analyzes recreational communism, that is, the commodification of communism through commercial places that use Bao Cấp (subsidy period in Vietnam) for tourism and leisure. These places include cafés, restaurants, souvenir shops, art galleries, or flea markets. Why do places dedicated to pleasure make use of such a painful period? I propose to go beyond this paradox by focusing not only on the economic, but also the emotional, political, and memorial value of Bao Cấp, both in the way they are designed by their owners and practiced by customers. The visual descriptions and interviews I accumulated since 2006 allow me to address the dynamics of social interactions between people, place, and space. The spatial analysis of this material explores recreational communism as a practice of social distinction in the sense that it involves upper classes within the most globalized cities of the country.","PeriodicalId":47199,"journal":{"name":"Tourist Studies","volume":null,"pages":null},"PeriodicalIF":3.3000,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14687976211035857","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourist Studies","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/14687976211035857","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
Using a post-socialist framework, this article analyzes recreational communism, that is, the commodification of communism through commercial places that use Bao Cấp (subsidy period in Vietnam) for tourism and leisure. These places include cafés, restaurants, souvenir shops, art galleries, or flea markets. Why do places dedicated to pleasure make use of such a painful period? I propose to go beyond this paradox by focusing not only on the economic, but also the emotional, political, and memorial value of Bao Cấp, both in the way they are designed by their owners and practiced by customers. The visual descriptions and interviews I accumulated since 2006 allow me to address the dynamics of social interactions between people, place, and space. The spatial analysis of this material explores recreational communism as a practice of social distinction in the sense that it involves upper classes within the most globalized cities of the country.
期刊介绍:
Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.