Adoption and impacts of messaging applications and participation in agricultural information-sharing groups: an empirical analysis with Brazilian farmers

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Juliana de Jesus Mendes, Marcelo José Carrer, Marcela de Mello Brandão Vinholis, Hildo Meirelles de Souza Filho
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引用次数: 3

Abstract

PurposeThis study aimed to identify the determinants of farmers' participation in agricultural information-sharing digital groups and their impacts on farm performance.Design/methodology/approachPrimary data of the 2015/2016 crop year collected from 175 cattle farmers were analyzed using descriptive statistics and econometric models. Farmers who had smartphones and participated in social groups/applications, especially those created to exchange agricultural information, were considered adopters of the technology.FindingsA Poisson hurdle model showed that farmers' decision to participate in agricultural information-sharing digital groups is determined by schooling, age (negative effect) and use of tools for planning production. The intensity of participation is affected by risk propensity, interaction with specialist advisors, use of tools for planning production and participation in cooperatives. The authors also found empirical evidence that farmers' participation in agricultural information-sharing digital groups positively affects farm income per hectare.Research limitations/implicationsThe results of this study are important for accelerating the diffusion of low-cost digital technologies, which are powerful tools for improving farmers' sharing and access to valuable information in real time and in locations far from urban areas.Originality/valueTo the best of the authors’ knowledge, this is the first empirical analysis of the adoption and impacts of agricultural information-sharing digital groups/applications by Brazilian cattle farmers. The diffusion of simple digital technologies is important for reducing heterogeneity and increasing the efficiency of cattle production.
信息应用程序的采用和影响以及农业信息共享群体的参与:对巴西农民的实证分析
目的本研究旨在确定农民参与农业信息共享数字群体的决定因素及其对农场绩效的影响。设计/方法/方法使用描述性统计和计量经济学模型分析了从175名养牛户收集的2015/2016作物年的主要数据。拥有智能手机并参与社交团体/应用程序的农民,特别是那些为交换农业信息而创建的团体/应用软件,被认为是该技术的采用者。Poisson障碍模型表明,农民参与农业信息共享数字群体的决定取决于学校教育、年龄(负面影响)和规划生产工具的使用。参与的强度受风险倾向、与专业顾问的互动、规划生产工具的使用以及参与合作社的影响。作者还发现,经验证据表明,农民参与农业信息共享数字群体对每公顷农场收入产生了积极影响。研究局限性/含义这项研究的结果对于加速低成本数字技术的传播非常重要,这些技术是改善农民实时和远离城市地区共享和获取有价值信息的有力工具。原创性/价值据作者所知,这是对巴西养牛户采用农业信息共享数字群体/应用程序及其影响的首次实证分析。简单数字技术的普及对于减少异质性和提高畜牧业生产效率非常重要。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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