Consumer preferences for innovative and traditional last-mile parcel delivery

IF 5.9 3区管理学 Q1 MANAGEMENT

International Journal of Physical Distribution & Logistics Management Pub Date : 2022-02-15 DOI:10.1108/ijpdlm-01-2021-0013

R. Merkert, M. Bliemer, Muhammad Fayyaz

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引用次数: 27

Abstract

PurposeThe purpose of this research is to reveal consumer preferences towards innovative last-mile parcel delivery and more specifically unmanned aerial delivery drones, in comparison to traditional postal delivery (postie) and the recent rise of parcel lockers in Australia. The authors investigate competitive priorities and willingness to pay for key attributes of parcel delivery (mode, speed, method and time window), the role of contextual moderators such as parcel value and security and opportunities for logistics service providers in the growing e-commerce market.Design/methodology/approachA survey involving stated choice experiments has been conducted among 709 respondents in urban Australia. The authors estimated panel error component logit models, derived consumer priorities and deployed 576 Monte Carlo simulations to forecast potential delivery mode market shares.FindingsThe study results suggest that people prefer postie over drone delivery, all else equal, but that drone deliveries become competitive with large market shares if they live up to the premise that they can deliver faster and cheaper. Both drone and postie become less attractive relative to parcel lockers when there is no safe place to leave a parcel at a residence, highlighting the importance of situational context and infrastructure at the receiving end of last-mile delivery. The authors identified opportunities for chargeable add-on services, such as signature for postie and 2-h parcel deliveries for drones.Originality/valueThe authors offer timely and novel insights into consumers preferences towards aerial drone parcel deliveries compared to postie and lockers. Going beyond the extant engineering/operations research literature, the authors provide a starting point and add new dimensions/moderators for last-mile parcel delivery choice analysis and empirical evidence of market potential and competitive attributes of innovative versus traditional parcel delivery alternatives.

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消费者对创新和传统的最后一英里包裹递送的偏好

目的本研究的目的是揭示消费者对创新的最后一英里包裹递送的偏好，更具体地说，与传统的邮政递送（postie）和澳大利亚最近兴起的包裹储物柜相比，无人机是无人驾驶的。作者调查了包裹递送的关键属性（模式、速度、方法和时间窗口）的竞争优先级和支付意愿，包裹价值和安全等情境调节因素的作用，以及物流服务提供商在不断增长的电子商务市场中的机会。设计/方法/方法一项涉及陈述选择实验的调查在澳大利亚城市的709名受访者中进行。作者估计了面板误差分量logit模型，推导了消费者的优先级，并部署了576个蒙特卡洛模拟来预测潜在的交付模式市场份额。研究结果表明，与无人机送货相比，人们更喜欢邮寄，其他一切都是平等的，但如果无人机送货能够达到更快、更便宜的前提，那么无人机送货将在巨大的市场份额中具有竞争力。当住所没有安全的地方放包裹时，无人机和邮差相对于包裹储物柜来说都变得不那么有吸引力，这突出了最后一英里快递接收端的情境和基础设施的重要性。作者发现了收费附加服务的机会，如邮寄签名和无人机2小时包裹递送。原创性/价值与邮递员和储物柜相比，作者及时、新颖地洞察了消费者对无人机包裹递送的偏好。超越现有的工程/运营研究文献，作者为最后一英里包裹递送选择分析和创新与传统包裹递送替代方案的市场潜力和竞争属性的经验证据提供了一个起点，并添加了新的维度/调节因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Physical Distribution & Logistics Management MANAGEMENT-

CiteScore

11.20

自引率

10.40%

发文量

期刊介绍： IJPDLM seeks strategically focused, theoretically grounded, empirical and conceptual, quantitative and qualitative, rigorous and relevant, original research studies in logistics, physical distribution and supply chain management operations and associated strategic issues. Quantitatively oriented mathematical and modelling research papers are not suitable for IJPDLM. Desired topics include, but are not limited to: Customer service strategy Omni-channel and multi-channel distribution innovations Order processing and inventory management Implementation of supply chain processes Information and communication technology Sourcing and procurement Risk management and security Personnel recruitment and training Sustainability and environmental Collaboration and integration Global supply chain management and network complexity Information and knowledge management Legal, financial and public policy Retailing, channels and business-to-business management Organizational and human resource development Logistics and SCM education.