A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTH

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2021-12-31 DOI:10.31620/jccc.12.21/06

Mrudhusha Mohanan, Suraj Kushe Shekhar

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引用次数: 1

Abstract

The effect of social media on youth is immense. Fear of missing out (FoMO) is a common repercussion found in youth due to extreme usage of social media platforms. They suffer from FoMO in the context of travel and tour. This behavior leads to impulsive travel decisions plus risk-taking travel attitude. The present study examines the impact of Social Media (Instagram) induced Travel Addiction on youth's Risk-Taking Travel Behavioral Intention with FoMO as a mediating variable. An online survey conducted amidst 420 South Indian students revealed that Social Media (Instagram) induced Travel Addiction (SMTA) had a direct positive impact (β = 0.29, p <0.05) on Risk Taking Travel Behavioural Intention (RTTBI). It was also observed that Social Media (Instagram) induced Travel Addiction had a direct positive impact on FoMO (β = 0.58, p <0.05), and FoMO had a direct positive impact (β = 0.19, p <0.05) on Risk-Taking Travel Behaviour Intention. Further, FoMO was also observed to mediate the connection between Social Media (Instagram) induced Travel Addiction and Risk-Taking Travel Behavioural Intention. It is proposed that parents, teachers, and educational institutes regulate risk-taking travel behavior in youth. Furthermore, it is suggested that the youths be provided with coping/resilience strategies to deal with social media addiction. The limitations, implications for future research, and recommendations are also discussed in the paper.

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社交媒体(INSTAGRAM)对青少年旅游成瘾及冒险旅游行为意向的中介作用研究

社交媒体对年轻人的影响是巨大的。由于社交媒体平台的极端使用，对错过的恐惧（FoMO）在年轻人中是一种常见的反响。在旅行和旅游的背景下，他们会受到FoMO的影响。这种行为会导致冲动的旅行决定和冒险的旅行态度。本研究以FoMO为中介变量，考察了社交媒体（Instagram）诱导的旅行成瘾对青年冒险旅行行为意向的影响。一项针对420名南印度学生的在线调查显示，社交媒体（Instagram）引发的旅行成瘾（SMTA）对冒险旅行行为意向（RTTBI）有直接的积极影响（β=0.29，p<0.05）。还观察到，社交媒体（Instagram）诱导的旅行成瘾对FoMO有直接的积极影响（β=0.58，p<0.05），而FoMO对冒险旅行行为意向有直接的正面影响（β=0.019，p<0.05）。此外，还观察到FoMO在社交媒体（Instagram）引发的旅行成瘾和冒险旅行行为意向之间起到了中介作用。建议家长、教师和教育机构对青少年的冒险旅行行为进行监管。此外，建议为年轻人提供应对/恢复策略，以应对社交媒体成瘾。本文还讨论了其局限性、对未来研究的影响以及建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.