How platform businesses mobilize their users and allies: Corporate grassroots lobbying and the Airbnb ‘movement’ for deregulation

IF 3.2 2区经济学 Q1 ECONOMICS

Socio-Economic Review Pub Date : 2023-06-19 DOI:10.1093/ser/mwad028

Luke Yates

引用次数: 1

Abstract

This article analyzes and theorizes the political strategies of businesses in the new digital ‘platform’ economy. Airbnb, Uber and meal delivery companies have transformed travel, urban space and repertoires of everyday exchange; they are also transforming norms around governance. Central to platforms corporate political strategies is the use of corporate grassroots lobbying (CGL), the selection, mobilization, resourcing and coordination of ordinary users and grassroots allies to influence the public and policy-making process. The article argues that platforms build on, and make five innovations to, the most common existing repertoires of CGL. Four main approaches of CGL among these businesses are also identified: temporary mobilization; curated storytelling; front groups; and grassroots alliances. The article demonstrates how these approaches to CGL are deployed and combined, using Airbnb as the main case study. Finally, I reflect on the implications of the findings for the platform economy, corporate political activity and socioeconomic change.

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平台企业如何动员他们的用户和盟友:企业基层游说和爱彼迎放松管制的“运动”

本文分析并理论化了新的数字“平台”经济中企业的政治策略。Airbnb、优步和送餐公司已经改变了旅行、城市空间和日常交流的场所；他们也在改变有关治理的规范。平台企业政治战略的核心是利用企业基层游说（CGL），选择、动员、资源和协调普通用户和基层盟友，以影响公众和决策过程。文章认为，平台建立在CGL现有最常见的曲目基础上，并对其进行了五项创新。还确定了CGL在这些企业中的四种主要方法：临时动员；策划讲故事；前沿群体；以及基层联盟。本文以Airbnb为主要案例研究，展示了CGL的这些方法是如何部署和组合的。最后，我反思了研究结果对平台经济、企业政治活动和社会经济变化的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Socio-Economic Review Multiple-

CiteScore

6.80

自引率

10.80%

发文量

期刊介绍： Originating in the Society for the Advancement of Socio-Economics (SASE), Socio-Economic Review (SER) is part of a broader movement in the social sciences for the rediscovery of the socio-political foundations of the economy. Devoted to the advancement of socio-economics, it deals with the analytical, political and moral questions arising at the intersection between economy and society. Articles in SER explore how the economy is or should be governed by social relations, institutional rules, political decisions, and cultural values. They also consider how the economy in turn affects the society of which it is part, for example by breaking up old institutional forms and giving rise to new ones. The domain of the journal is deliberately broadly conceived, so new variations to its general theme may be discovered and editors can learn from the papers that readers submit. To enhance international dialogue, Socio-Economic Review accepts the submission of translated articles that are simultaneously published in a language other than English. In pursuit of its program, SER is eager to promote interdisciplinary dialogue between sociology, economics, political science and moral philosophy, through both empirical and theoretical work. Empirical papers may be qualitative as well as quantitative, and theoretical papers will not be confined to deductive model-building. Papers suggestive of more generalizable insights into the economy as a domain of social action will be preferred over narrowly specialized work. While firmly committed to the highest standards of scholarly excellence, Socio-Economic Review encourages discussion of the practical and ethical dimensions of economic action, with the intention to contribute to both the advancement of social science and the building of a good economy in a good society.