The Changing Stereotypes in Popular Films STEM Themed: On Breaking the Traditional Rigid Values and the Popularisation of Science

IF 0.8 Q3 COMMUNICATION

Communication Today Pub Date : 2023-04-23 DOI:10.34135/communicationtoday.2023.vol.14.no.1.12

Hasan Gürkan, Maria Carmen Echazarreta-Soler

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引用次数: 0

Abstract

This study analyses STEM identities in STEM fields represented in popular films. The authors argue that the recently produced big-budget popular films directly or indirectly affirm STEM characters with their portrayal of STEM fields. This analysis focuses on how popular narratives can be an essential tool to communicate the idea that women can be scientists and how they can inspire young women to enter science. These narratives reflect a significant problem in the interactions between the audience and science. The audience thinks the scientists are heroes and the public expect that scientists will automatically accept scientific solutions to problems. Nevertheless, scientists find a solution in these films, and everything gets better. Thus, recent popular STEM-themed big-budget films provide identification with the audience and STEM characters. These narratives construct an alternative STEM discourse by breaking down gender stereotypes and dominant ideology. These films can be coded as films that produce ideology against the dominant ideology and patriarchy, especially regarding STEM, character and gender representation. There is a positive change in the hierarchical order in the STEM field and the representation of women and Others. And these representations do not have any marginalisation.

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大众电影STEM主题中不断变化的刻板印象——论打破传统僵化的价值观与科学大众化

本研究分析了流行电影中STEM领域的STEM身份。作者认为，最近制作的大成本热门电影通过对STEM领域的刻画直接或间接肯定了STEM角色。这项分析的重点是流行叙事如何成为传达女性可以成为科学家的理念的重要工具，以及她们如何激励年轻女性进入科学领域。这些叙述反映了观众与科学之间互动的一个重大问题。观众认为科学家是英雄，公众期望科学家会自动接受问题的科学解决方案。尽管如此，科学家们在这些电影中找到了解决方案，一切都变得更好了。因此，最近流行的以STEM为主题的大成本电影为观众和STEM角色提供了认同感。这些叙事通过打破性别刻板印象和主导意识形态，构建了一种替代性的STEM话语。这些电影可以被编码为产生反对主流意识形态和父权制的意识形态的电影，尤其是关于STEM、角色和性别代表的电影。STEM领域的等级顺序以及妇女和其他人的代表性发生了积极变化。这些表述没有任何边缘化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Today COMMUNICATION-

CiteScore

1.40

自引率

9.10%

发文量

期刊介绍： Communication Today is an academic journal from the scholarly fields of media studies and marketing communication. The Journal contains professional scientific reflections on the media and media competences; it also offers various academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing (including their types and specifics), psychology and sociology of marketing communication, as well as new knowledge on the structure of media contents, marketing strategies and communication sciences. The professional public is offered an interdisciplinary, focused, targeted discussion. Communication Today is a double-blind peer reviewed academic journal published twice a year. It focuses on theoretical studies, theoretical and empirical studies, research results and their implementation into practice, as well as on essays, interviews with media scholars, professional publication reviews and shorter news articles. Basic sections of the Journal are as follows: Editorial, Theoretical Studies, Research Studies, Reviews and Today, which consists of shorter news articles. The Journal’s Editorial Office also accepts manuscripts of interviews with renowned media scholars and professionals as well as essays. The Journal is registered in the List of Periodical Press at the Ministry of Culture of the Slovak Republic under number EV 3972/10 and its international standard serial number (ISSN) is 1338-130X.