Imagen del destino desde la perspectiva del turista

Abstract

The destination image is considered as a complex and subjective phenomenon that influences the behavior of tourists before, during and after their visit, influencing the perceived quality, satisfaction and experience of visitors' vacations. In addition, it facilitates distinguishing one destination from another and is formed in terms of thinking, feeling, associating, perceiving and informing the visitor. For this reason the objective of the study is to analyze the formation of the image of tourist destination, through the systematic review of research reports that consider the combination of the three components, commonly called continuous. It shows a synthesis that demonstrates the conception of the image of destiny and its formation, under diverse contexts; cognitive, affective and persuasive. The results in general, indicate that the image directly and indirectly influences tourists, has important repercussions on their general behavior and intentions to recommend the place. Consequently, the scope of the image is beyond the intention to predict the visit and the process of destination selection. Likewise, it is evident that the most significant continuum in the formation of the image is the common-unique, its functional and psychological elements nuances the imagination and facilitates the development of the image of a destination. Given the above, it is proposed to analyze the components of the image and achieve a deep theoretical-practical vision of how to effectively manage the destination image as a method to solve the problems of the management of a tourist destination and based on the methodology of marketing of the places and the unique image of the place