Co-creación de valor online entre consumidores en turismo: un estudio en comunidades de Facebook

Abstract

Internet became an environment where tourists and residents have taken an active role in creating value through social media. Therefore, this empirical, descriptive and exploratory study with a qualitative approach aims to identify consumer-toconsumer co-creation practices in tourism from user-generated content. Netnography was used as a method with the purpose of identifying co-creation processes from interactions among the users participating in three online communities in the social ricarDo bolzán Magíster en Turismo por la Universidade Federal do Rio Grande do Norte (ufrn), Natal (Brasil) Miembro del Grupo de Estudios “Gestión del Turismo (gestur)” de la ufrn Universidade Federal do Rio Grande